CASEY LEE

Photographer
Bali, Indonesia
2022

PROJECT SCOPE

Full Brand Identity
Website Design
Logo Design
Branding
Strategic Copy and Positioning
Layout Design

WEBSITE LINK

casey-leee.com

Casey Lee is at the intersection of an alternative lifestyle and rooted traditional values. This fundamental base was directly translated into the visual language Casey Lee. Through typography and layout decisions that emulate these two pillars, the branding communication displays artistic edge, purity and respect.

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ON A MISSION TO DO RAD THINGS WITH RAD PEOPLE. CREATING CONNECTIONS AND BUILDING BRANDS THAT ARE HUMANE, ACCESSIBLE AND PLAYFUL AT HEART. MAKER, DOER AND DEEP THINKER.