ARTIST STATEMENT
Chad Laybourne is an independent artist, graphic designer and overall creative. Merging art and design he operates primarily in branding and illustration to create digital and print communication pieces that are functional, captivating and genuine. Working with new and well established brands, Chad has produced holistic and conceptual work for local and international clients.
Inspired by the simple pleasures of authentic outdoor living Chad has found a way to connect his passion for surfing, snowboarding, art and design into a unique style and career path. Finding an exclusive balance between the themes that surround these lifestyles and a traditional graphic design education. His art, a fusion of hand-drawn aesthetics and digital techniques, mirrors the randomness and purity of nature, often weaving in influences from music, culture, and personal emotions. With an artistic eye and approach Chad creates work of an essentialist and hand drawn aesthetic.
Chad’s diverse background, from studying Visual Communication in South Africa to embracing an adventure-centric lifestyle globally, has shaped his perspective. His style, rooted in playful accessibility, draws from a lifelong connection to surf, snow, and skate cultures, emphasizing an innate creative urge within everyone. Through his work, he strives to bridge the gap between humanity, art, and nature, offering a tranquil yet welcoming space for viewers.
INTERVIEWS
ISLAND STUDIOS
SUN AND LOOM
LOCATION
Helsinki, Finland
EDUCATION
BA Visual Communication
Vega School of Branding
Cape Town, South Africa
SERVICES
Creative Direction
Logo Design
Illustration
Visual Identity
Brand Design
Art Direction
Website Design
Copywriting
Brand Naming
Poster Design
Packaging Design
Editorial & Print Design
