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HILDUR

Outdoor Active Wear
Stockholm
Sweden2021
PROJECT SCOPE

Logo Design
Branding
Visual Identity
Strategic Copy and Positioning
Illustration

PHOTOGRAPHY

Agnes Maltesdotter
Hildur Karlsson

Hildur is the house of natural rhythms. A brand that finds itself consistently swaying in the eternal motions of multi-seasonal adventure. Producing high quality fabric for lovers of all seasons. Hildur supplies resilient, conscious and performance ready clothing that is comfortable, effective and stylish. An essential line of outdoor active wear that mixes the balance of clean details with hand drawn authenticity.




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ARTIST /
GRAPHIC  DESIGNER
Mark



Mark



BEHIND THE BRAND


Suited for every occasion Hildur’s rugged aesthetics speak to the adventurous souls who barley rest at night thinking of the stoke they will score the next morning in the surf, on the mountain or in the forest.

While the refined approach aligns with the active youth who thrive off casual exercise routines, meeting friends at the local cafe or catching some rays on their morning run, the brands persona and product offering connects with the more extreme athletes. Hildur is a daily essential, a brand to live in and with, united with the natural rhythms of every season.
©2024 ALL RIGHTS RESERVED
Mark

ON A MISSION TO DO RAD THINGS WITH RAD PEOPLE. CREATING CONNECTIONS AND BUILDING BRANDS THAT ARE HUMANE, ACCESSIBLE AND PLAYFUL AT HEART. MAKER, DOER AND DEEP THINKER.