HOUSE OF SAWAH

Surf boutique hotel and restaurant
Batu Karas
Indonesia
2023

PROJECT SCOPE

Logo Design
Illustration Collection
Wayfinder Graphics
Apparel Artwork
Store Front Illustrations
Artwork

House of Sawah reached out to me with an exciting prospect of creating a collection of illustrated artwork through their artist program. A collaboration aimed at activating a surf and lifestyle brand around the current House of Sawah identity. The creative goal was to elevate the House of Sawah brand beyond its location, embracing the philosophy of origin, human condition and connection to nature.

I was given creative freedom to produce 20 - 24 pieces that would be adopted into the House of Sawah branding through a wide range of applications including apparel, wayfinder signage on the premises, store front branding, framed artwork and digtal media applications.

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ARTIST /
GRAPHIC DESIGNER

⁽⁰¹⁾ Logo Design

House of Sawah
Sawah
HOS

Logo variations created to represent the various
ways the House of Sawah brand name can be displayed.

⁽⁰²⁾ Wayfinder Graphics

A series of four illustrations that highlight the categories of experiences guests
can experience at House of Sawah. Facilitating guests in navigating
the surf resort and never missing a turn.

⁽⁰³⁾ Artwork Series

The body of the collaboration where 17 unique illustrations were created to resonate
with the creative goal of House of Sawah. These works are too be applied across a range
of creative outputs including branded apparel, store front branding, framed
artwork and digital media applications.

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LAYBOURNE DESIGN HOUSE

©2024 ALL RIGHTS RESERVED

ON A MISSION TO DO RAD THINGS WITH RAD PEOPLE. CREATING CONNECTIONS AND BUILDING BRANDS THAT ARE HUMANE, ACCESSIBLE AND PLAYFUL AT HEART. MAKER, DOER AND DEEP THINKER.