HOUSE OF SAWAH
Surf boutique hotel and restaurant
Batu Karas
Indonesia
2023
Surf boutique hotel and restaurant
Batu Karas
Indonesia
2023
PROJECT SCOPE
Logo Design
Illustration Collection
Wayfinder Graphics
Apparel Artwork
Store Front Illustrations
Artwork
Logo Design
Illustration Collection
Wayfinder Graphics
Apparel Artwork
Store Front Illustrations
Artwork
House of Sawah reached out to me with an exciting prospect of creating a collection of illustrated artwork through their artist program. A collaboration aimed at activating a surf and lifestyle brand around the current House of Sawah identity. The creative goal was to elevate the House of Sawah brand beyond its location, embracing the philosophy of origin, human condition and connection to nature.
I was given creative freedom to produce 20 - 24 pieces that would be adopted into the House of Sawah branding through a wide range of applications including apparel, wayfinder signage on the premises, store front branding, framed artwork and digtal media applications.
︎SEE MORE BELOW
LOGO DESIGN
House of Sawah / Sawah / HOS
Logo variations created to represent the various ways the House of Sawah brand name can be displayed.
House of Sawah / Sawah / HOS
Logo variations created to represent the various ways the House of Sawah brand name can be displayed.
WAYFINDER GRAPHICS
A series of four illustrations that highlight the categories of experiences guests can experience at House of Sawah. Facilitating guests in navigatin the surf resort and never missing a turn.
A series of four illustrations that highlight the categories of experiences guests can experience at House of Sawah. Facilitating guests in navigatin the surf resort and never missing a turn.
ARTWORK SERIES
The body of the collaboration where 17 unique illustrations were created to resonate with the creative goal of House of Sawah. These works are too be applied across a range of creative outputs including branded apparel, store front branding, framed artwork and digital media applications.
The body of the collaboration where 17 unique illustrations were created to resonate with the creative goal of House of Sawah. These works are too be applied across a range of creative outputs including branded apparel, store front branding, framed artwork and digital media applications.
