PATH
[ACCELERATED TRAJECTORIES OF HEALING]
Guided Meditation App
Los Angeles
USA
2023
[ACCELERATED TRAJECTORIES OF HEALING]
Guided Meditation App
Los Angeles
USA
2023
PROJECT SCOPE
Brand Identity Design
Strategic Copy
Brand Visuals and Imagery
Social Media Presence
Application Cover Design
Brand Identity Design
Strategic Copy
Brand Visuals and Imagery
Social Media Presence
Application Cover Design
Path is on a mission to seamlessly blend the art of movement with the power of mindfulness. I was brought into the project to create a visual language and graphic identity that speaks to the edgy, unconventional active audience. We created an identity that allows for creative expression through hand made marks and symbols that represent the euphoric daily rituals user’s can experience with Path. The visual elements and design decisions encapsulate the personality of the non typical users who actively engage or wish to engage in exercise as a form of meditation.
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Session Covers
Graphic elements designed by hand to install an artistic edge to the Path identity system. Each graphic was crafted to represent a specifc guided theme, the graphics play a visual role in generating a deeper understanding for the characterisitcs of each individual session. These graphics are to be used as covers in the mobile app.
